Should you Invest in Email Marketing?

Email has come a long way since the first marketing email was sent out and changed quite a bit since the first chain letter found its way into your inbox. In fact, email has changed so much that many marketers and developers are asking themselves if they should still invest in email marketing. Well, the answer is simple: Yes, email marketing can reach customers in a way no other marketing channel can, through their inbox–the majority of consumers still check their email at least once per day.

Increase Your Email Marketing ROI

So, now you are convinced that email marketing is right for you, but how do you make the most out of your return on investment and improve your email campaigns?

In today’s world, it would be difficult to find a website that wasn’t responsive or “mobile-friendly,” and there’s a reason for that: more people are searching the web on mobile platforms like tablets and smartphones. So, make sure your email template it mobile-friendly and adapts to different size screen because people also use their phones to check their email throughout the day.

One more way to increase the ROI of your email campaigns is by testing and tweaking.

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