Creating a Converting Website Checkout to Boost Your Business and

Most business owners are well aware that many customers come to their websites simply to browse. Those customers look around at what can be found, and sometimes stay and buy, while others leave with no intention to return. For those that stay and buy, the checkout process that you offer can make or break their choice to continue with the purchase. If your website’s checkout is not easy to use, you could end up with people who add things to their carts, only to abandon the cart and not come back for the items. Every eCommerce developer knows the challenge that can come with increasing conversion and decreasing cart abandonment. Here are some ways you can increase the conversion rates of your website’s checkout.

Increasing Checkout Conversion Can Be Easier with These Tips.

The first tip is to self-host your checkout. Aside from PayPal, most consumers do not like redirection to another website to pay for their items. It creates anxiety, as many do not like sharing their personal information with untrusted or unfamiliar websites. By hosting the checkout process yourself, you can keep the trust with you, and increase how many people buy from you.

Tip number two is to avoid adding hidden fees. People will often walk away from a cartful of items if you spring hidden fees on them at checkout. Make sure they know if you will be adding fees for shipping, tax, or handling. This should be easy to find so it does not come across as a surprise once they get that far.

Tip three is allowing your customers to checkout from your site as a guest. This can help inspire trust from the start if they do not need to share a bunch of personal information with you to be kept on file. This can help increase customer appreciation as well, making them feel more secure with checking out with your company.

The fourth tip is to make sure you are including all possible customers. There are going to be many customers who come to your site on smaller devices, like tablets and mobile phones. If you do not have your website or checkout ready for those visitors, then you are missing out on a good chunk of possible customers. Make sure your website is responsive to those customers so you can help keep their business.

Finally, you want to make sure it is easy to see what types of security your website has. Get covered under an SSL certificate, and put up seals that show you have security on your side. You can get a seal from the BBB, and places like TRUST2 as well. This helps customers feel at ease, helping to boost your conversion rates.

If Your Conversions Are Still Low, Consider Simplifying the Process

When you have tried the above tips, but are still struggling with conversions, you may want to look at your process. If you have numerous pages a customer has to go through, see if any can be removed. Make the checkout process as easy as possible. Focus on the customer experience, and make everything as simple as you possibly can. This can help to increase your conversions, and help boost your business overall.

If you would like to speak to a Net-Craft.com representative about your web development needs, please contact-us today.

Content Source Creating a Converting Website Checkout to Boost Your Business and

15 Tips for Improving Your Conversion Rate Quickly

Are you looking for a way to increase your website’s conversion rates and improve your ROI quickly? It’s actually not as difficult as you might think it is, especially if you know some of the tips and tricks that the experts use. Here are 15 different ways you can boost your eCommerce site’s conversion rates.

1. Ask for as little information as possible. People don’t want to fill out an opt-in form that requires them to fill in dozens of different fields. If all you need is an email address, don’t ask for anything more.
2. Have an easy-to-understand refund policy. Potential customers are more likely to make a purchase if there’s no risk to them.
3. Include real customer testimonials to further show customers that there is little risk of shopping with you.
4. Make certain the benefits of using your products and services are clear. Potential customers show know exactly what problem your products/services will solve.
5. Place conversion elements above the fold. Visitors should see them without ever scrolling down the page.
6. Send your pay-per-click ads to their own dedicated landing pages instead of your homepage.
7. Make use of a strong call to action on each page of your website. Readers should clearly understand what you want them to do.
8. Link to similar products or content on each page to keep your visitors engaged. Product recommendations are a great way to do this.
9. Include how many of each product you have in stock. People will be more likely to purchase something if they know it’s only available in limited quantities.
10. Test your call to action button. Try it in different locations, change the size, and experiment with colors. See which combination of these factors gets better conversion rates.
11. Create tunnel vision on your landing page. Remove any elements that might distract the user from clicking on your call to action. Everything on the page should focus on getting the user to complete that action.
12. Include multiple payment options to meet every customer’s preference.
13. Make sure your images are high quality and unique. Visitors are likely to recognize when you’re using generic stock photos and react negatively.
14. Instead of using a link for your call to action, use a button. Buttons stand out and are obviously clickable, especially to users viewing your page on a mobile device.
15. Use visual cues such as arrows to direct a potential customer’s attention to the parts of your page that are the most important, such as your call to action button.

By implementing even a few of these tips, you’re likely to see your conversion rates quickly improve. If you would like to speak to one of our representatives about improving your web site’s conversion rate, please contact us for a free consultation today.

Content Source 15 Tips for Improving Your Conversion Rate Quickly

5 Steps to an Effective Landing Page

You spend a lot of money on Internet marketing. The business of grabbing the attention of a potential customer and getting him or her to your website is a big one, and for some companies the budget for Internet marketing is their single largest expense. As such, you want to be sure that your landing page — the first thing a customer sees when they come visit your site — is helping you and not hurting you. Here are 5 things to take care of to make sure your landing page is an asset to your business.

Be careful with form fields

A landing page that immediately hits visitors with a lengthy request for information is going to cost you. Many visitors — particularly if they have not yet had time to read your page and be sold on your business — will simply navigate away if they are met with onerous demands for information.

Rather than starting off by asking their name, contact information, and life history, let them read a few sentences to get a feel for you. Then, and only then, should you ask for information, and even then you should only ask for the bare minimum that you need.

Give something of value

If you’re giving something to your site visitors — be it information or a physical product — it should be something worthwhile. Don’t foist junk off on them, because they’ll know it. And they’ll resent you for it. On the other hand, if you give them something they value, they will be much more likely to do business with you.

Double check your images

Your images — whether photos, illustrations, or something else — should match what you’re selling and what your business is all about. Don’t be like a drug commercial that shows happy, carefree people while a narrator reads a list of terrible side effects. The cognitive dissonance this engenders will damage your chances of making a sale.

If you’re selling legal services, don’t litter the landing page with pictures of puppies. If you’re selling puppies, steer clear of courtroom montages. You want to create a theme, and that theme should match what your business does.

Strategically position your web form

Your web form should be placed so that it does not require a visitor to scroll down to find it. This will help ensure that more people fill it out, creating leads you can follow up on. Also, make sure your web form blends in aesthetically with the rest of the page. You want your page to look professional and polished, not as if some amateur web designer working out of his or her garage slapped it together.

Test your page thoroughly

Nothing is more disastrous than spending time and effort directing people to your page, only to find out weeks later that their web form submissions aren’t going through. Make sure you test your page: submit things on forms, click on links, and so on. Make sure it’s running properly before you launch it, and you’ll save yourself time and money.

If you would like to speak a Net-Craft.com representative to learn how an effective landing page can increase conversions on your web site, please contact us today.

Contemt Source 5 Steps to an Effective Landing Page